Airship joy?

Wow. Following this blog I wrote on Futerra's website the other week I've since found out through my good buddy Jamie at www.loco2travel.com about the forthcoming airship that's a coming to good old London town this summer. Sponsored by Belgian superbrew Stella Artois, as the beer ad goes the trips through the skies above London will be reassuringly expensive starting at £185 a pop (though that's still a little cheaper than Branson's space twanging flights in his new rocket that will rob you of around £100,000). That said there's a huge visible message that will be sent by the very presence of the swollen blimp above our heads. Salience (the conspicuous or obvious nature of something) is key to changing environmental attitudes and behaviours (as we found whilst researching our 'New Rules' of communicating climate change) and hopefully seeing an airship floating sedately above our city will trigger a few moments of curiosity and intrigue...the first tentative steps in generating demand. The official website for the airship 'Star Over London' is here. I am now frantically trying to blag my way onto a flight!