
I am a big fan of Jamie Oliver. I think the work he has done to engage fat schoolkids on healthy eating (despite pisspoor parents
poking pies at their podgy offspring through the school railings), and his campaigns on
improving the welfare of put-upon porky pigs in the UK are all well-intentioned and thought-through. I also loved it when in his recent US series he (accidentally?!)
nibbled on a hunk of Mescaline cactus and started, allegedly, tripping his way round a Mexican grocery store, a little more, ahem, 'fascinated' by the brightly coloured and entertainingly shaped fruit and veg than he might otherwise have been normally...
So, in the context of this admiration it's even more infuriating that Jamie has decided to build his latest TV series and book
'Jamie does...' around short-haul flights. As the promo-PR-bunny-blurb puts it:
"Jamie Does... is Jamie's personal celebration of amazing food from six very different countries. Cheap, short-haul flights and long weekend getaways have become increasingly popular and within a few short hours of the UK there are new and exciting worlds of food waiting to be discovered as Jamie finds out. Each chapter focusses on a different city or region - Marrakesh, Athens, Venice, Andalucia, Stockholm and the Midi Pyrenees region of France. Classic recipes sit alongside new dishes that Jamie learns along the way". He may
'get' obese kids and poorly kept piggies, but our Jamie obviously doesn't
'get' climate change and it's a bit tragic that this whole endeavour should be based on encouraging short-haul aviation. Not least because there are easy, practical, overland travel alternatives to twanging around on a Sleazyjet to the destinations he focuses on...as a quick squizz on websites like
Loco2 soon demonstrates! Jamie went to Venice...a bloody simple trip
by train and just last month I went to Stockholm by rail and it was an amazing journey to boot! His approach shows a lack of creative imagination I fear and the production company have really missed a trick...where they could have elegantly combined the
'slow food' of Jamie's cooking with
'slow travel', focusing on all that's good about quality ingredients and combining that with the magic of slow travel journey to get there. Otherwise Jamie's considered cuisine is somehow undermined by the 'wham bam thank you maam' of his chosen travel mode.
If the series is all about the wonderful dishes to be found across Europe and Northern Africa then a complementary element might have been to explore the transition of cuisine as you travel across and through the continent overland - not buzzing over it courtesy of Michael O'Leary!
As Jamies himself apparently puts it the trip is about:
'the recipes that I’ve been inspired to make after walking through the markets and soaking up the vibes of each place. What you'll find in this book is fun, optimistic, escapist food you can actually cook and enjoy in your own home.'What a crying shame he had to twang himself around on an aluminiun sausage in order to do it. Jamie - I love your cooking, but when it comes to transport, to paraphrase your good self, you're a fricking muppet!